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PROS:
CONS:
On a highly competitive market such as email marketing, some companies simply don’t want to boost leadership in certain aspects of the service, leaving other services lacking in effectiveness and quality. Pinpointe offers just a moderate, average service at an average price, plus, it has strict anti-spam policies which would secure your email sender reputation, so you don’t have to worry about potential legal consequences.
Although it seems that Pinpointe is not a leader in some segments nor in the overall email marketing industry, it enables an experienced and well versed email marketer to make a highly effective and sale-making campaign. Despite the fact that it has certain limitations, such as the amount of messages and not the best deliverability, it boasts unlimited image hosting, free inbox previews and though the plans are limited, all unused sending slots are rolled over and last for up to 11 rollovers, making this service appealing to those who run well managed email campaigns. This email platform is Business-to-Business oriented, so mind a different approach to the whole concept and understanding of email marketing.
Most Pinpointe plans, except the largest, are subject to sending limitations. You can choose among flat fee plans, prepaid plans and pay-as-you-go, in which case you will have certain contact list lentgh limitations for buying more than 100,000 credits at once. The more you buy, the lower the price per email, and credits roll over every month until they expire after 12 months.
Prepaid is the first option, which is very affordable and doesn’t exist with most providers. This might be the most commonly purchased Pinpointe product thanks to its affordability.
Feature list length is the strongest advantage of Pinpointe. Full automation, segmentation and customization is available to every user of the service. As a service meant for B2B communication, it offers multivariant testing as well as a spam checker with a deliverability tracking tool. It will let a business get useful insight about their existing clients and prospects, with their behavior and expectations.
Unlimited image hosting is a great functionality which lets you make many different versions of emails and newsletters with plenty of graphics. You can choose among more than 1,000 templates, which is one of the longest template libraries in the industry.
Tracking and reporting is available through a Google Analytics integration, spam and bounce tracking, drill-down campaign activity reports, campaign open and link click-through information, and comprehensive campaign report sheets.
Inbox previews are available for more than 40 most popular email clients, in desktop and mobile variants. Spam score check, personalized campaigns, personalized URLs, trigger-based campaigns, audience settings and other customization options are also a part of the service, no matter which product you opt for.
Initial deliverability is not one of the greatest among the email marketing industry leaders, but with this great bundle of aforementioned options and strong content this can be significantly improved. Deliverability effectiveness can be tracked with statistic tools, bounce management options and Pinpointe’s spam and junk alert system. These things can be good for further improvement of your email content.
Support is one of the shortcomings of this service. Live phone support is available only to users of major accounts, whilst other can count only on email support and resources found on the platform’s website. On-demand webinars are often organized, and there are plenty of video tutorials.
Email Creation And Sending
All templates from the library are responsive, which includes even plain text versions of the email if the system recognizes it as the only way to display the content on the device. All templates are fully customizable in the email builder tool. Drag-and-drop WYSYWIG development tool is supported, sparing you the need to code to get a unique and beautiful custom template.
Campaigns can be sent through all major social networks with just one click. Social network activities can also be tracked, and users can follow, share or like your campaigns.
List Options
Lists can be imported as CSV files, by pasting from other places, and can be added manually. The email wizard will track any errors and detect any duplicates. This system guarantees you will never sand excess email blasts owing to duplicate entries. Pinpointe memorizes a database of known blocked emails, known complainers, invalid email addresses, expired domains and the like. Blocklists can be created by account users manually, too.
Separate lists can be made for specific groups of contacts: such as existing customers, buyers, people who signed up through a popup form, those with specific interests or consumer behaviors, and many others.
An interesting possibility of this service is sending messages on someone else’s behalf, you can use it for some third-party events and updates you want to share with the contacts from your list. This can be great for those who have plenty of affiliated and sponsored projects run by other companies.
BOTTOM LINE
Email marketing is great for those able to create strong and compelling content, for which you need an email provider with a powerful set of features and options. This is a good service for medium-sized companies interested in throwing a good email campaign. For Pinpointe, sender reputation is gold, so you should know what do you want from your campaigns, and know how to get there using legitimate ways.
Prepaid plans are monthly-based and billed.
$36 for 5,000 mails
$64 for 10,000 mails
$99 for 25,000 mails
$199 for 50,000 mails,
$299 for 100,000 mails
$399 for 250,000 mails
$499 for 350,000 mails
$699 for 500,000 mails
$1,199 for one million emails.
The general list length limit is 250,000 contacts, though you can negotiate its lifting in certain circumstances.
Pay-as-you-go credits are great for highly seasonal businesses which have a short season to pitch and communicate their offers. The prices are:
$245 for 25,000 emails
$450 for 50,000 emails
$600 for 75,000 emails
$725 for 100,000 emails
$975 for 200,000 emails (max. 100,000 recipients)
$1,450 for 300,000 emails (max. 100,000 recipients)
$1,950 for 400, 000 emails (max. 100,000 recipients)
$2,450 for 500,000 emails (max. 250,000 recipients)
$2,850 for one million emails (max. 250,000 recipients).
List length limits that exist for greater credit amounts can be lifted at additional cost. The fee is negotiated with the customer support.
The monthly flat-fee option includes plans defined by list lengths with monthly allowances. Unused credits will roll over for up to 12 months. The monthly prices are:
$49 for 5,000 contacts, 40,000 emails max.
$74 for 10,000 contacts, 80,000 emails max.
$150 for 25,000 contacts, 200,000 emails
$245 for 50,000 contacts, 300,000 emails max.
$365 for 75,000 contacts (450,000 emails max).
$480 for 100,000 contacts (600,000 emails max).
$898 for 200,000 contacts, sending limits negotiable.
Custom quote for longer lists, with negotiable or no sending limits.
For all payment models and plans, you will save 10% with a 6-month prepayment.
Email: [email protected]
Phone: +1-(408) 834-7577, 1-800-920-7227
Social media: Facebook, Twitter, Google+, Pinterest, LinkedIn, YouTube
Facebook: https://www.facebook.com/Pinpointe
Our editorial staff evaluates products and services independently, but Best Review Guide may earn money when you click on links. Read our advertising disclosure.
By: Miroslav | Last updated April 17, 2017 
