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PROS:
CONS:
Among the many email marketing services, GetResponse is one which enables plenty of campaign tracking and subscriber behavior prediction possibilities. The highlight is thus on campaign design and development. This service doesn’t boost great customization options, and it seems that for them the question of how it is distributed is more important than what is distributed.
GetResponse casts another perspective to the email marketing. For this provider, the issue is not much about formatting and custom content, it is more about how well your campaign goes on. Despite the fact that high level personalization is not possible, you can secure high response rate through finding out the best targets for your email or newsletter copy. Despite the fact that delivery rates to major Web mail providers might not be the greatest ever, you will be able to rely on a highly effective spam monitoring tool powered by SpamAssassin, use autoresponders with any spam and pay less for email marketing than with other providers.
Four tiers of email marketing plans exist in GetResponse’s offer. The basic Email plan offers the most basic features at a really low price, yet there are some advanced things such as autoresponders and workflows. The basic features included in this plan, as well as across other plans are list building and list segmentation tools, access to a free template library, responsive templates, access to 1,000 free iStock photos out of which most are industry-defined, dynamic content which enables deeper personalization and effective promotions (geographically, demographically defined promotions, and specific forms such as promo codes and coupons), and more. All GetResponse plans include unlimited sending as well as A/B testing.
Email Creation And Sending
GetResponse’s email editor supports all kinds of importing and editing HTML codes in both locally found and imported templates. Codes can be imported by pasting, from an URL or by uploading a .zip file. Uniqueness can also be achieved through drag-and-drop editing and there is a library of useful HTML elements: text blocks, buttons, images, etc. . Unfortunatelly, some capabilities of this editor are limited, such as fonts and image manipulation options.
This provider struggles with delivery success to major webmail services, such as Gmail and Outlook. Users who face this issue can, however, always find a way to great delivery rates by manipulating content and using SpamAssassin powered spam checker options.
List Options
Contacts can be imported to the subscriber list by means of pasting, manual adding, importing from files and import from other applications or Web services which contain some form of subscriber lists with contact information available. The GetResponse compliance team would check the contacts to minimize bouunce rates, retaining the reputation of both the platform and you as the sender.
List building tools can get your website several subscription pop-up box options, and a pop-over option for those considering pop-up boxes to be too aggressive or distracting. It comes in a form of a fixed bar that stays afloat when the visitor is scrolling and doesn’t lock the content like pop-ups. It may have a lower click through rate but those who subscribe this way will be much more likely to learn more about your business and spend money on it.
Bottom Line
This is a bit of a different mailing service with strong campaign management tools helping customers to maximize their delivery and response rates. Achieving this and using the full potential of GetResponse takes someone experienced with email marketing, someone able to both create strong content and build effective campaigns. Although not bad or hard for the beginners either, since it includes plenty of features across all plans, businesses that have been using email marketing for long and now want to switch to a new provider, might find GetResponse as one of the best services around.
The pricing for Email plan is:
The next tier is Pro, which is claimed to be the most popular service in the GetResponse community. It brings advanced options that includes automation segmentation, abandoned cart reminders and web event tracking. Besides that, with the Pro plan you can make advanced landing pages and one feature not commonly found in email marketing platforms: webinars for up to 100 attendees. A GetResponse account running the Pro plan can be managed by three users, whilst basic Email plan can have only one administrator. The monthly prices for the Pro are:
The Max plan aims at larger companies which make a major part of their revenue through online marketing and Email marketing in particular. It gets you all the Pro features bundled with a custom domain, campaign consultancy services, a Salesforce integration and increased audience capacity for webinars – up to 500 attendees. A Max account can have 5 users. The cost for the Max is:
Custom Enterprise plan runs on account-dedicated infrastructure, with a dedicated IP address, advanced deliverability consulting and assistance of an account manager from the platform. There is no list length limit, and the monthly prices start at $800.
Plans paid on a monthly basis can be canceled anytime, but no money will be refunded even if you cancel the service right upon charging your card. Discounts for longer term contracts are 18% for 12-month and 30% for 24-month contracts.
Social media: Facebook, Twitter, LinkedIn, YouTube
Facebook: https://www.facebook.com/GetResponse
Contact form: https://app.getresponse.com/feedback.html
Our editorial staff evaluates products and services independently, but Best Review Guide may earn money when you click on links. Read our advertising disclosure.
By: Miroslav | Last updated April 17, 2017 
