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Comparison: Identity Guard vs LifeLock

Kurtis Avatar By: Kurtis | Last updated February 11, 2021

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Today identity theft has never been a more attractive crime. Stealing someone’s identity is cheaper and easier than ever before, often with little risk of being caught.

If you have been a victim of identity theft in the past, you are at a higher risk of recurrence. And if you also care about children or elderly family members, preventing identity theft can be a full-time job.

ID theft protection helps ease that burden. ID protection services help you monitor threats to your private information, accounts, and credit information. They can help you regain your identity and even compensate for the damage and costs associated with identity theft.  If you are wondering who is better between lifelock or identity guard then keep reading as we have all the info for you.

Identity Guard offers surveillance that is designed to protect users from ID theft. They offer some unique features that can help you keep track of your identity and personal information.

Identity Guard has multiple approaches to helping its users protect their important information. The company offers ways for customers to actively participate in protecting their identities.

Here are the main features:

  • Credit report with three teams with quarterly updates
  • Simultaneous alerts on suspicious activity
  • Monitoring the use of SSNs, credit cards and bank account numbers
  • Key encryption when you are online
  • Antivirus and firewall software
  • Access cash if your wallet is stolen
  • Subsequent insurance

Using Identity Guard

It’s easy to like a company’s dynamic user interface when viewing a company’s identity account online. Each user has a custom dashboard with information about their accounts and notifications of any difficulties that require attention.

Also, the Identity Guard app (available for Android and Apple) is definitely worth installing if you want to track your identity from anywhere. You can access account notifications, credit reports, and bonus results directly from your mobile device. The app also offers clear steps to take if our identity comes under attack.


Identity Guard offers two types of plans: Individual and Family plans.

Individual plans are:

  • Value for $7.50/month
  • Total for $16.67/month
  • Premier for $20.83/month

Family plans are:

  • Value for $12.50/month
  • Total for $25/month
  • Premier for $29.17/month

Features included with all plans:

  • IBM Watson Artificial Intelligence
  • $1 million insurance with stolen funds reimbursement
  • US-based dedicated case manager
  • Risk management score
  • Online identity dashboard
  • Mobile app


Lifelock is a well-known company settled in Arizona, which offers identity protection services.

Features and Benefits

Lifelock’s identity theft prevention services have grown over the years. The company started with a plan of only one size, but expanded that individual plan into four: Standard, Select, Advantage, and Ultimate Plus. Lifelock now offers only one credit report with an Advantage plan and three credit reports with an Ultimate Plus plan. LifeLock Places alerts you on your credit application as long as you are enrolled. Although fraud warnings expire after 90 days, LifeLock continues to renew fraud warnings.

LifeLock developed a Norton™ 360 application that stores all the warnings and efficiently alerts about suspicious activities with their patented LifeLock Identity Alert System.  

All plans include exclusion from pre-approved credit cards that prevent theft of email and dumpster divers from obtaining credit cards on your behalf. It also reduces the amount of spam you have to deal with.

Other LifeLock services include:

  • Help find the contents of a lost or stolen wallet
  • Change the address alert to prevent mail identity theft
  • Online patrolling to capture the sale of your personal information
  • Dark Web monitoring
  • A million dollars to reimburse the cost of identity theft if you become a victim while enrolled in LifeLock and the theft is due to failures or failures in their service, with Ultimate Plus Plan.


LifeLock offers four types of plans:

  • Standard for $9.99/month
  • Select for $9.99/month with security for up to 5 devices and VPN as well
  • Advantage for $19.99/month
  • Ultimate plus for $29.99/month


LifeLock vs. Identity Guard are both premium ID protection services. Features that come with their plans are similar, although LifeLock has Norton™ 360 application while Identity Guard offers IBM Watson Artificial Intelligence protection. Both companies offer an application that can easily be managed for fraud alerts and protection.

On the other hand, Identity Guard offers only a 30-day money-back guarantee, while LifeLock offers a 60-day money-back guarantee. Identity Guard is more affordable covering $1 million insurance reimbursement with all plans, while LifeLock offers this option only with their most expensive plan.