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The Main Benefits Of Adding SEO To Your Strategy

Mitch Avatar By: Mitch | Last updated August 27, 2022

Person looking at her SEO graphs


SEO (or search engine optimization) is a form of search engine marketing, which can be very effective at increasing the ranking of one’s site on major search listings. The benefits of increasing one’s search engine ranking are endless. The higher your site appears when people search keywords relevant to your business, the more visitors your site will be able to generate. However, it is essential that you also invest in your site’s conversion, too. If you can’t convert these visitors to customers, then you won’t make any money.

This post will address the main benefits of SEO, so you know why you should add it to your strategy.

seo on tiles

Personalized Strategies

Every site needs to have its own personalized strategy. In the words of SEO specialists from, a site’s SEO strategy should be well thought through and long-term. Because SEO is so complex, it’s very likely that you won’t be able to manage your site’s SEO yourself. This means that you will have to hire a professional agency to do it for you. It will be the agency that you hire that personalizes your site’s strategy. A personalized strategy is more likely to work because it’s based on your site’s specific needs and nuances.

Organic Traffic

When you begin incorporating SEO into your site’s marketing effort, you will begin to notice that you get a lot more organic traffic. The reason for this is that people will be searching keywords related to your business, finding your site, and clicking through to it. You need to invest a lot of money into ensuring that your site is as professionally designed as possible so that people don’t abandon your site as soon as they arrive on it. You should also ensure that there are lots of calls to action visible, to encourage visitors to convert to customers.

Increased Visibility

Because your site will appear higher on Google and Yahoo’s search listings, you will be a lot more visible. Increased visibility will help to increase your creditability in the eyes of consumers. Even the savviest consumer is usually ignorant of SEO marketing. Consumers don’t realize everything that it takes to get a site featured at the top of a search engine’s listings—they just think that it’s an indication that a site is high-quality and enjoyed by consumers (which is true, to a certain degree). Better visibility will boost your reputation and hopefully sales.

Affordable Solution

A lot of marketing takes place in the digital space today mainly because most people use the internet in some capacity. Because of the large number of people that use the internet, you are able to directly reach your audience. However, compared to other marketing solutions, SEO is very affordable. You can get an entire SEO campaign arranged for the same price as one payment to an influencer (who would then require more subsequent payments). SEO is, by far, the internet’s most affordable and efficient solution for digital marketing.

online seo charts

Trustworthy Experience

Because a higher ranking on major search engines’ listings increases your visibility and credibility in the eyes of consumers, naturally, it makes them trust your site a lot more, too. Consumers who trust your site are a lot more likely to do business with you than ones who are suspicious of you. It’s worth noting, however, that if your site’s design is not high-quality and well-made, then once consumers visit your site,  it’s unlikely that they will want to convert into customers. They need to be greeted with a well-designed website, to make them trust you more.

User Experience

SEO helps you to focus on your user experience. Because of everything mentioned in the previous section (i.e., SEO improving trust), you will naturally be a lot more attuned to your site’s user experience. With more organic traffic passing through your site, you are going to want to improve it and make it as good as you possibly can. It’s worth noting that a very big part of increasing a site’s SEO is actually improving user experience, optimizing one’s site, and making one’s site easier for people to use. Better user experience will increase consumers' satisfaction with your website.

Beat Competition

When you have higher search engine authority, you will appear higher than your competition in the search listings. Appearing higher than your competition will mean that you are more visible than them, which, in turn, means that consumers will be more likely to do business with you than with your competition. You should always be thinking of ways to outdo your competition. If you can’t outdo them then you won’t be able to make more sales than them, which will mean that they own a bigger share of your niche’s market. SEO is an extremely effective way of outdoing them, so give it serious consideration for this reason alone.

Learning Skills

Even if you hire an SEO agency to manage your site’s SEO for you, you will learn new skills. The skills that you learn having involvement in your site’s SEO strategy will make you more skilled and will mean in the future that you are able to handle your site’s SEO yourself. Make sure to carefully watch and learn from the SEO professionals who you have hired to handle your site’s SEO for you. If you do not pay attention to what they are doing, then you won’t be able to learn new skills.

SEO is the most effective marketing solution the internet has to offer. It’s extremely complex, however, which is why it’s a good idea to have a professional manage your site’s SEO for you. If you try to do it yourself, you will end up making a mistake, or won’t be able to give it your full commitment.