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The Importance of Visual Marketing for Ecommerce: 6 Tips

Mitch Avatar By: Mitch | Last updated November 23, 2022

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When it comes to ecommerce, visuals are key. In fact, studies have shown that including visuals in your marketing can increase engagement by up to 94%. That's a pretty significant number! Not only that, but visual content is more likely to be shared on social media than any other type of content. So if you're not using visuals in your ecommerce marketing strategy, you're missing out on a lot of potential sales. In this blog post, we will give you 6 tips for using visuals in your ecommerce marketing plan.

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What is visual marketing?

Visual marketing is the practice of using visuals such as images, videos, and infographics to promote your ecommerce brand and products. Visuals can be used for a variety of purposes such as product promotion, customer education, or simply to create a unique experience.

Even in the event that you have no photoshop, design, or video editing knowledge, there are many options available to you. You can use stock images, create infographics with tools like Canva and Piktochart, and even create simple videos with apps like iMovie. The goal should be to create visuals that are engaging and informative, and that give your customers a sense of what you’re all about. Once you see what works for your brand, you can start to use visuals more strategically.

1. Utilize Professional Photography

Professional photography can make all the difference when it comes to visuals for your ecommerce store. Investing in quality photos of your products will make them more appealing to potential customers. Not only that, but professional photography can also show off the features and benefits of your product in a way that stock photos cannot. Namely, you can use Shopify product photos that convert visitors into customers. While it might seem like a costly investment, professional photography will pay off in the long run as your customers become more engaged with your visuals and return to buy more products. Whether you hire a professional photographer or use one of the many online stock photography sites, make sure your visuals are of high quality. 

2. Feature Videos on Your Product Pages

Videos are an excellent way to show off the features of your product. Not only that, but they can also give potential customers a more immersive experience. Videos can be used to show off the benefits of your product, discuss its features in detail, or even demonstrate how it works. If you have a product that is hard to describe with words alone, then the video can be the perfect solution. In the event that you don't have the resources to create a video, there are plenty of stock videos that you can use.

3. Leverage User Generated Content

User-generated content is becoming increasingly popular in ecommerce marketing. Not only does it provide potential customers with an honest look at your product, but it also serves as free advertising for your store. Encourage customers to post reviews, photos, and videos of your products on social media. This will help attract new customers and build loyalty with existing ones.

For example, you could offer a discount for customers who post about their experience with your product. This will incentivize them to share more content and help you spread the word about your ecommerce store. When it comes to user-generated content, the possibilities are endless!

4. Include 3D Models in Your Visuals

person modeling a 3d object on their computer

3D models are an excellent way to showcase the details of your product up close. They can be used to show off the features of your product in a way that still images cannot. Not only that, but they also provide potential customers with an immersive experience. 3D models are not just limited to physical products, either. You can use them to show off digital products such as software or apps. 

This will give potential customers a better understanding of the product and how it works. In case you don't have the resources to create your own 3D models, there are plenty of stock 3D images that you can use. The key is to find visuals that accurately represent your product and help customers understand what you're offering.

5. Create Visual Infographics to Explain Your Products and Services

Infographics are a great way to explain complex topics in an engaging way. They can be used to show off the features of your product, discuss its benefits, or even provide a comparison between different products or services. Not only are infographics visually appealing, but they are also easy to understand and can quickly capture the attention of potential customers.

While it may seem daunting to create infographics, there are plenty of tools and templates that can help you get started. You can try creating one yourself or hire a designer to help you out. Namely, one of the best ways to create infographics quickly and affordably is to use an online infographic maker such as Canva, Venngage, or Visme. While it might take some trial and error to get the hang of it, these tools will help you create stunning infographics in no time.

6. Utilize Social Media Visuals

person looking at images on their phone

Social media visuals are an essential part of any ecommerce marketing plan. Not only do they help build brand awareness, but they can also be used to drive sales and attract new customers. Try creating visuals that will draw attention to your products and services. For example, you could create a GIF or boomerang of your product in action. Or you could post an image of your product with a special offer attached.

A good way to start is by creating visuals for each of your product pages. This will help you get the word out about your products and services and attract more customers to your store. Whether you create visuals yourself or hire a professional designer, they are an effective way to boost your ecommerce business.

Visual marketing is an essential part of any ecommerce business. By leveraging professional photography, videos, user-generated content, 3D models, infographics, and social media visuals, you can help showcase your product and services in a visually engaging way. These six tips will help you get started with visual marketing for e-commerce, so you can start driving more sales and attracting new customers.