By: Mitch | Last updated March 3, 2023 
What is RevOps? Unless you have experience in business, this is a question you’re unlikely to be able to answer; in simple terms, RevOps or revenue operations is the alignment of sales, marketing and service departments. RevOps’ primary goal is to improve the customer life cycle and departmental functions. It is a holistic approach that is very popular with entrepreneurs.
Like all things in business, to effectively incorporate RevOps into your organization’s operations a strategy is needed. The formation and development of such a strategy can be extremely challenging. In this post you will learn how you can create the perfect one:
You might be the owner, CEO or main shareholder of your company but you need to run your ideas past each department’s manager. Until you have the support of your company’s various managers revenue operations won’t ever be effectively integrated. To get their support send them an email explaining what you want to do and meet with them on an individual basis; it is better to meet each manager on their own rather than together so they can talk more freely about their feelings and opinions.
Before you can create an effective strategy you need to define your company’s vision. Until you have a clear vision for the future making meaningful changes will be impossible. Defining your company’s vision isn’t easily done. To do this effectively experts advise working with managers across different departments. Ask managers for their advice so you can get an idea of where they think your company should go. Who’s in a better position to make suggestions than individuals involved in the daily running and management of your company?
Moving forwards, creating a new strategy will mean that existing roles need to be redesigned and new ones need to be created. With your working team establish which roles are going to be needed most so that you can facilitate their creation. To create new roles you will need the support of departmental managers as many of these roles will be working under or above them; you must also be aware that creating new roles means you will have to employ new staff, costing your organization more money. Work out a budget that is realistic and affordable so you know what to expect when it comes time to hire new workers.
As mentioned above, sooner or later you will need to hire people to fill new roles that you have created in your company. The process of hiring new people can be an exciting but at the same time stressful one. In some circumstances it is necessary to work with recruitment agencies; in others it is better for companies to hire people themselves. If you plan on hiring people yourself then make sure that you thoroughly vet them and eliminate candidates with criminal backgrounds or patchy job histories.
As mentioned above, sooner or later you will need to hire people to fill new roles that you have created in your company. The process of hiring new people can be an exciting but at the same time stressful one. In some circumstances it is necessary to work with recruitment agencies; in others it is better for companies to hire people themselves. If you plan on hiring people yourself then make sure that you thoroughly vet them and eliminate candidates with criminal backgrounds or patchy job histories.
Your company’s customer experience needs to be one of your main focuses when you are developing a RevOps strategy. If a company’s customer experience isn’t finetuned then they can end up annoying and pushing customers away. Customer retention is a marker for success. If it’s not something your company can brag about then there is a strong chance that there is something awry with your customer experience. A big reason for RevOps implementation is streamlining and improving customer experience so make sure that you give it a lot of time when you are in the planning stages early on.
No matter what your company’s size is changes can be hard to implement. Throughout the RevOps implementation process your company needs to keep working and profiting; if it stops for even a second you could lose out on a lot of money. You therefore need to try and forecast future changes. Mapping out potential future changes will help you to deal with them when they arise. Bear in mind that individuals inexperienced in forecasting and RevOps cannot make accurate predictions for the future so you might want to hire a professional to come in and do this for you.
Once you have decided on what changes you are going to make you need to hold a meeting or call with all of your company’s department heads and talk them through what you have planned out. Doing this then gives them an opportunity to raise or voice any concerns they have. Experts recommend providing an anonymous complaints platform, too. Giving employees somewhere anonymous to complain means you will get more honest and accurate estimations of what they think; some employees are reluctant to express their true feelings out of fear of being judged, fired or ostracised and banned from future board meetings. 
Remember that nothing comes easy in business. While RevOps can optimize your organization’s customer experience and improve overall company function you do need to remember that to implement a truly effective strategy care, delicacy and preparation are required. You can achieve all of these things by following the guidance issued up to this point. If you need additional support there are consultancy firms you can work with to better implement a RevOps strategy. These same agencies can also be used to create strategies which is something worth considering if you are not capable of making one yourself. Only hire qualified and experienced consultancy firms.
Running a business isn’t easy; implementing useful changes can be even harder. If you are somebody who’s interested in incorporating RevOps into your organization’s operations then you need to think through strategy development first. Without a strategy, changes cannot be made. If you plan on hiring a consultancy service then conduct extensive research and read their reviews before hiring. A firm’s reviews can tell you a lot about the quality of the service they offer.
