Email marketing is one of the most effective and affordable marketing tools available today. Businesses of all types and sizes can benefit from it and they use it regularly.
Email marketing has a lot of benefits, from reducing your marketing costs, to increasing traffic, boosting sales and much more.
But the market is full of email marketing services and it can be confusing to figure out which one fits you better.
What to consider when looking for an email marketing service
Here are some of the most important aspects to consider when in need for an email marketing service:
- Look for a program that has a simple drag-and-drop builder and has a user-friendly, intuitive interface. It is important to be able to easily create your e-mails, without getting into coding
- Make sure it has good customization tools. Not all your recipients should receive the same kind of e-mail. Each recipient group/subgroup should have its own layout, headers, footers, look, images and so on
- Pay attention to the available apps and integration
- Choose a company that offers reliable, around the clock customer support
Campaigner is an online e-mail marketing program developed by a company based in Canada. It has been developed by marketers and it targets small, medium and large businesses alike. Campaigner has been on the market since 1999.
Campaigner is simple, has an intuitive interface and it is highly scalable. It has a lot of plans you can choose from, depending on your needs and the size of your business.
Campaigner includes all the basic features you want in such software. It has a large media library, it includes Contact Lists, it has attractive, responsive and customizable templates (around 1,000), email editors for all needs. You get to choose between pre-built templates, you can get into HTML coding or just limit yourself to use the simple drag-and-drop editor, depending on your skill level.
Among Campaigner’s automation tools we can mention the A/B testing (you can test anything from subject lines to content, design and more), automatic responses, workflows.
You’ve got a lot of available integrations, such as Magento, Google Analytics and Adobe Analytics, Silverchair, LiveIntent, AssShoppers, Facebook, Twitter, NiftyImages, FullContact and more.
You’ve got a plethora of customization tools, advanced email segmentation and geolocation, reporting tools that help you build relevant and personalized campaigns. Real-time reports help you improve your campaigns as you go.
Campaigner also has a mobile app that is compatible with iOS, Android, Windows and Blackberry devices.
While there are no sign up forms to choose from, you get to create your sign up forms yourself, customizing them to your own taste and needs. It is easy to add them to your site/blog.
When it comes to importing contacts, you can do it by using your client email program and downloading your address book (from Hotmail, Gmail, etc.), or you can upload a CSV file.
Campaigner lets you schedule your emails and you can send them on a daily/weekly/monthly/annual basis, depending on your needs. You can also set reminders, send regular promotions and other recurring emails.
Campaigner boasts on its ‘award winning’ customer support, which is reachable on a 24/7 basis. You can contact them via all the channels: phone, live chat or email.