The internet has become the new designated ‘mailman’ of humanity. We use e-mails as a primary form of communication nowadays, whether it’s for personal purposes or for business ones.
- mail marketing has evolved into a very effective marketing strategy. E-mails are easy to send anywhere in the world, they can reach a large number of recipients at the same time and they save you a lot of time and money. Some of the most important benefits of e-mail marketing are:
- They help you send targeted content because you can create different lists and personalize your emails accordingly
- It helps you build your brand and grow your business
- It is an easy, affordable and effective way to strengthen customer relationship
- It helps you boost your sales and traffic to your website
- It helps you stay connected with your customers on a daily basis (everyone checks their emails at least once a day)
- You can easily reach a large audience without geo-restrictions and delays
- You can easily share your content through email
- It is versatile because it can be used on every type of device
Campaigner - Is it a good email marketing program?
Campaigner has been around since both the internet and email were at their beginnings. It was founded in 1999 and has managed to grow into one of the most renowned e-mail marketing platforms available on the market today.
Campaigner offers several plans, each for its segment of customers. You can either go for one of these fixed quote packages or request a custom quote from their sales team, if none of these plans meets your needs.
What is the pricing of Campaigner?
Campaigner has 4 plans: Starter, Growth, Corporate and Enterprise. All plans except for Enterprise have a fixed starting price. Enterprise on the other hand is customizable, so you have to consult one of Campaigner’s reps for more details.
Starter - This is the most affordable plan offered by Campaigner and it starts at $19.95 per month. For this price you can add up to 5,000 contacts.
Growth - This is the next option offered by Campaigner and it starts at $79.95 per month. While this might seem like a big leap in price, this plan includes up to 25,000 contacts.
Your next option is the Corporate plan, which is much pricier and starts at $299.95/month. With the Corporate plan you can add up to 50,000 contacts. This plan is tailored for large businesses and it includes advanced email marketing features.
Enterprise is the custom plan we mentioned above and it allows you to add more than 100,000 contacts. If your business requires unlimited contacts, delivery consulting and multi-tiered support, you should definitely check out this plan.
What are the features included with Campaigner?
Here are some of the most noteworthy features included by Campaigner:
- A/B split testing
- A large library with approximately 1,000 templates
- Recurring campaigns
- Social sharing
- Email segmentation
- Exclusion lists
- Email reporting
- Plenty of integrations: Google Analytics, Salesforce, twitter, Magento, Adobe Analytics, Facebook and more