Every business nowadays relies substantially on the Internet and its various tools. Email marketing is one of the most powerful and useful of them all and it has been proved that good email marketing practices increase your profits considerably.
Studies show that every single dollar invested in email marketing brings back $38. That is why e-mail marketing is seen as the 2nd most productive channel for e-commerce.
There are various ways you can use email marketing to increase your sales. Here are some useful tips in that sense:
- First you have to grow your email list. Focus on expanding your list anyway you can: offer some bonuses, make the registration process as easy as possible, personalize the content and get subscribers via social media. The bigger your email list, the better
- Don’t abuse the ‘call to action’ practice. Try to keep it simple with each e-mail and focus on a single action per email. Don’t overwhelm your subscribers with too many details and expectancies simultaneously. If you get them to click on a link after reading your e-mail, it is enough action for a single mail.
- Focus on cultivating client loyalty. A long-term relationship with your customers is the ultimate goal, because when you have a solid, loyal client base, you know you’ll also have constant sales, as your clients will keep coming back to make purchases. It is always easier to sell to older, loyal customers than trying to get new ones to appreciate your products/services. That is why it is very important to establish trust and build a good reputation. Get personal with them and send e-mails to your customers on their birthdays, offer a discount as a gift, send them monthly newsletters to keep them up to date and engaged and so on
- Keep it short and to the subject. Time is money and your subscribers are always busy and easily bored. You have to assume you only have a few seconds to get their attention, once they open your e-mail. Otherwise, you’ve lost them. Avoid complicated or long e-mails, because they will only discourage your customers. They don’t want to waste their time deciphering your messages or reading novels. Keep it short, simple and to the point.
- Be consistent. While you don’t want to bore or exhaust your subscribers with too many e-mails, you also don’t want to give them enough time to forget about you and to start thinking about your competition. Send regular e-mails to always keep them interested and involved
- Use social media to grow your email list and improve your marketing campaigns; include subscription links on your social media channels (Facebook, Instagram, Twitter, etc.)
- Don’t forget about visual content. It has been showed that visual content attracts more users, so don’t forget to insert interesting videos or images in your e-mails.
- Use cross-selling and up selling. All the big brands use these methods and automatically send you suggestions/related items every time you search for a product.
- Always spy on your competition. You know that saying which goes like ‘Keep your friends close and your enemies closer’. While naming your competition ‘the enemy’ might be a bit too much, you still get the point. Subscribe to your competitors’ lists and try to see what kind of strategies they use. You can only learn from that.