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Things you can do to improve your online sales

Tamara Avatar By: Tamara | Last updated February 13, 2019

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No matter what kind of online business you are running, the goal is the same: to have a prosper business, to increase your sales and the number of clients.

There are plenty of strategies you can implement in order to grow your business and boost your online sales. Some of them work, some of them might not, depending on the type of business you own, but basically, all those strategies aim to obtain the same things: increase the client base, the number and frequency of sales and the size of the order.

Here are a few useful tips you can try to apply on your own online store:

  • Work really hard on establishing trust. Winning your customers’ trust will definitely translate into more sales. There are various things you could do in that regard: use testimonials from satisfied clients, boast on your business accreditations, if you have any (such as Better Business Bureau ratings and others) and don’t forget to offer a money back guarantee, which also lends credibility. The longer the time frame for the guarantee, the better.
  • Increase your subscribers list. The more subscribers you have, the more people will know about your hot deals, offers and so on. Your business should become available and known by as many people as possible.
  • Use social media as much as possible. Social media networks are powerful tools in the online world. Make a habit of maintaining a close connection with your social media community. Encourage customers to share their experience, make the buying process easy on all your social media channels and use your already existing clients to find other similar people through them.
  • Sometimes less is more. Although you might be inclined to think that having a lot of products for sale is better, sometimes the opposite is true. Too many options will oftentimes create confusion and indecision in your customers, as they will have trouble choosing between so many items. Even if you a lot of available items, try to group and present them in a way that will make them seem less than they are, so that you don’t overwhelm your potential customers.
  • Don’t make the checkout process a hassle. A lot of users abandon their shopping process because they are exhausted, bored or annoyed by the checkout process. Therefore, you should make it as easier and quick as possible.
  • Offer several payment options. Providing as many payment options as possible will definitely get you more clients. PayPal, Stripe, Braintree, Google Checkout, Amazon Payments are just a few examples.
  • Attract customers with as many ‘freebies’ as you can afford to give away. Who doesn’t want free stuff? Include free offers, samples, free trials and free products as often as you can.
  • Use ‘decoy pricing’. This is a useful psychological method of getting people to purchase the middle option, by offering two other choices next to it, a cheaper and a more expensive one. Think of a specific item/package you want to sell and use tiered pricing. For instance: option1: $35, option 2 (the one you’re really interested in promoting): $48, option 3: $63. It is scientifically proven that people will generally pick the middle option for everything, avoiding both the cheaper choice (because it might not be as good) and the most expensive one (because it’s not affordable enough).
  • Always make sure your online shop is mobile-optimized. Nowadays, we do almost everything from our mobile devices: from communicating to paying our bills and doing our shopping. Regardless of how attractive and well-designed the desktop version of your online store is, it is useless unless it’s mobile-friendly. Make sure every aspect of it is completely functional on smartphones and other mobile gadgets and that buyers can easily purchase your merchandise from their mobile devices.